Cushion foundation
BE VELVET COVER CUSHION FOUNDATION
The cushion-foundation format of Be Velvet, presented in a broad complexion shade range.
Coming soon
Complexion pigmentComing soon
espoir
ESPOIR is a Korean makeup brand spanning cushion and liquid foundations, lip colors and cheek products. Be Velvet focuses on a velvety complexion finish, while Tone Pairing Liquid Cheek adds fluid color.
Signature discoveries
Explore the brand through its signature products and ranges.
Liquid blush
TONE PAIRING LIQUID CHEEK
A liquid blush adding cheek color in shades such as Peach Puree and Salty Pink.
Coming soon
Velvety foundation
PRO TAILOR FOUNDATION BE VELVET SPF22 PA++
The Be Velvet family’s liquid foundation focused on thin coverage and a semi-matte, velvety finish.
Coming soon
The brand’s essence
Complexion pigment
The essence represents the complexion-pigment texture of Be Velvet foundations and cushions. The sand-beige swatch interprets the range’s fine velvety finish and is not a specific shade number.
Origins and history
ESPOIR’s story began before color cosmetics, as a fragrance brand in 1999. According to Amorepacific’s official interview with its brand head, it repositioned toward makeup in December 2010. Complexion products, color palettes and artist knowledge gradually replaced its original fragrance identity.
The company’s 2015 report identifies Nowear lipstick and Pro Tailor complexion products as defining ranges. Lookbook eyeshadow palettes later developed as seasonal collections organized around a theme, beyond simply a selection of shades. Product formulation and visual storytelling became connected parts of ESPOIR’s development.
An international milestone came on January 10, 2019: Eveandboy stores in Thailand marked its first official overseas-market entry. The brand continued its professional makeup origins through artist-led application and personal expression, building its current color expertise across several distinct phases.
Milestones
1999
2010
2019
International expansion
Thailand became its first official overseas market on January 10.
Official brand / company record
