Moisturizing cream
RED RICE HYDRATING CREAM
Combines fermented red rice and three types of ceramide in a rich cream.
Coming soon
Fermented red riceComing soon
HANYUL
Hanyul brings Korean-grown ingredients such as rice and artemisia into daily care. Red Rice emphasizes nourishing moisture, while Artemisia favours light, refreshing gel textures.
Signature discoveries
Explore the brand through its signature products and ranges.
Treatment serum
RED RICE HYDRATING SERUM
A light serum with red rice, ceramide and squalane offers layerable hydration.
Coming soon
Soothing gel cream
ARTEMISIA SOOTHING GEL CREAM
A lightweight Artemisia-Cica gel cream focuses on refreshing hydration and comfort.
Coming soon
The brand’s essence
Fermented red rice
Red Rice Hydrating Cream combines fermented red rice with ceramides. A tiny rice detail identifies this verified ingredient, while the rich cream texture represents moisturizing care.
Origins and history
HANYUL is Amorepacific’s retelling of Korean skincare knowledge passed between generations through local materials. Its story centres on the country’s four seasons rather than one exotic ingredient. Spring-harvested artemisia, early-winter yuja and autumn rice make those origins tangible.
Cultivation and processing knowledge developed alongside formulation research. The red rice family’s 360-hour fermentation illustrates an approach concerned with how a material is transformed, beyond its name. Traceable sourcing from local Korean farms is another important part of the official narrative.
Entering the US through Sephora in May 2025 opened a new chapter. At the same time, packaging and identity were renewed with ingredient illustrations and forms inspired by Korean culture. HANYUL Brand Identity Design won a main prize in Brands & Communication Design at the 2025 Red Dot Design Awards.
Milestones
2025
Awards and recognition
2025Award
Red Dot main prize
Brands & Communication Design
The renewed identity, with yuja and mugwort imagery rooted in Korean culture, was honoured for its communication design.
Amorepacific — Red Dot 2025 design awards
