Ginseng essence
Ginseng Essence AD (진생 에센스AD)
An essence combining five ginseng ingredients in the Ginseng Complete complex.
Coming soon
Fermented ginsengComing soon
Sooryehan
Sooryehan builds Korean hanbang care around ginseng and fermentation. Ginseng Essence AD, Hyobidam Fermented and Hyobidam Moisture interpret botanical ingredients through essence and cream textures.
Signature discoveries
Explore the brand through its signature products and ranges.
Face cream
Hyobidam Fermented Cream (효비담 발효 크림)
Pairs fermented-ginseng Baekhyodan and white mushroom extract in a rich cream.
Coming soon
Face cream
Hyobidam Moisture Cream AD (효비담 수분샘 크림AD)
A moisturizer built around fermented hydroponic ginseng and hyaluronic acid.
Coming soon
The brand’s essence
Fermented ginseng
The essence draws on Hyobidam’s Baekhyodan ingredient, made with ginseng fermented at low temperature for 100 days. The golden beige swatch interprets a rich cream-gel texture.
Origins and history
LG H&H launched Sooryehan in 2003 as a Korean hanbang brand. Beauty knowledge passed between generations became a starting point for contemporary products. Tradition guided plant selection and formulation, connecting raw-material preparation with daily skin feel across essences and creams.
SooRyeHan Hyo expanded the approach through fermentation in 2007. LG H&H’s February announcement describes two years of research into processing plants with selected yeasts. The story therefore considered how materials were prepared, beyond which plants were used.
Ginseng Essence and Hyobidam later expressed botanical and fermented identities through essences and creams. Sooryehan’s development carries Korean heritage into varied everyday formats. Processing, waiting time and texture development are connected parts of that narrative.
Milestones
2003
2007
Hyo fermentation step
Plant-and-yeast research became a product family.
LG H&H — SooRyeHan Hyo, 12 February 2007
