Fermented essence
Secret Essence Advanced Treatment
Combines botanical fermentation ingredients and ceramide in a light, watery first-step essence.
Coming soon
Fermented botanicalsComing soon
su:m37°
su:m37 places natural fermentation at the centre of Secret Essence and Micro-Active. Watery essence, serum and cream textures carry its botanical fermentation research into different care steps.
Signature discoveries
Explore the brand through its signature products and ranges.
Treatment serum
Micro-Active Repair Serum
True-Active fermentation ingredients and Biopeptide190 focus on hydration and care comfort.
Coming soon
Moisturizing cream
Micro-Active Soft Fit Cream
Presents Micro-Active fermentation ingredients in a soft, enveloping moisturizing cream texture.
Coming soon
The brand’s essence
Fermented botanicals
The essence refers to the long fermentation of 86 botanicals described by the brand and to Secret Essence. The pale amber gel swatch is an editorial texture interpretation of that approach.
Origins and history
su:m37° began in 2007 with LG H&H’s idea of placing natural fermentation at the centre of skincare. Its name joins the Korean word for breath with a reference to 37°C fermentation. The launch described around fifty plant species and 23 products spanning facial care, cleansing, masks and body care.
Secret Programming Essence, introduced in 2009, became a defining family. In 2013, LG H&H announced cumulative sales above 100 billion won for the essence. Botanical materials, fermentation and the time allowed for that process connected the evolving products.
Art partnerships also shaped the brand. A 2018 Secret Essence Art Collaboration worked with the Cultural Foundation of the National Museum of Korea, reinterpreting a lotus motif from historic metalwork on the packaging. Fermentation and Korean visual culture thus became part of one narrative.
Milestones
2007
Natural fermentation launch
The brand debuted with 23 products.
LG H&H — su:m37 launch, 27 November 20072009
Secret Programming Essence
The signature essence launched.
LG H&H — Secret Essence milestone, 3 July 20132018
Museum collaboration
A historic lotus motif was reinterpreted.
LG H&H — 2018 cultural collaboration report
